Network Front | The Guardian: Scheme offering shopping vouchers to mothers who breastfeed to be extended

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Scheme offering shopping vouchers to mothers who breastfeed to be extended Nov 20th 2014, 17:37, by Sarah Boseley, health Editor The UK has one of the lowest breastfeeding rates in the world but pilot scheme suggests offering vouchers can help takeup A scheme that rewards women with shopping vouchers if they breastfeed their babies is to be extended after successful results from in an initial pilot. Offering financial incentives to persuade women to breastfeed is controversial, but the results of the pilot scheme called Nosh in Derbyshire and South Yorkshire suggest many mothers would sign up. A larger trial involving 4,000 women will now get underway. Continue reading...

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