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Nov 22, 2014

Network Front | The Guardian: Should Bob Marley’s name be used to sell marijuana?

Network Front | The Guardian
Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice 
Should Bob Marley's name be used to sell marijuana?
Nov 22nd 2014, 16:00, by Ian Thomson and Chris Salewicz

A new brand of cannabis, to be legally sold in the US, carries the late reggae singer's name. His estate will benefit, but does 'Marley Natural' tarnish his legacy?

A kind of political correctness dictates that one should not be too unkind to Bob Marley, but to turn him into the "Marlboro Man of Marijuana" is a cynical, money-generating move on the part of his estate. During the 1970s, when Marley's was the best-known name in Jamaican reggae, he was actually very much removed from the Jamaican music scene, wasn't he? Island Records transformed him into a semi-divine rock star for a mostly white audience. Today, that same audience will be able to buy bottles of "reggae" skin-moisturiser cream extracted from "Bob Marley" cannabis fibre oil – and now these gimmicky, ganja-infused, mass-market products. It's kind of reductive and naff.

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